Get found by Rufus.
Get bought by shoppers.
Amazon's AI assistant is rewriting how products get discovered. Optimal audits your listings against Rufus's ranking signals and tells you exactly what to fix — so when shoppers ask, your product is the answer.
Search is shifting from keywords to conversations.
Rufus is Amazon's generative AI shopping assistant. It reads, interprets, and recommends — and the listings it favors aren't always the ones that win on traditional SEO.
More natural-language queries
Shoppers are asking Rufus full questions instead of typing keywords — your listing has to answer them.
Content that Rufus can parse
Bullets, A+ content, Q&A, and reviews all feed Rufus. Most listings leak signal in every section.
From audit to action
You don't have months. We deliver a prioritized fix list in under a day — written for the AI shopper era.
Three steps to a Rufus-ready listing.
Drop in an ASIN. We do the rest.
Submit your ASIN
Share the listings you want audited. We pull the public data and run them through our Rufus signal model.
We score & diagnose
You get a Rufus Readiness Score across title, bullets, A+, backend keywords, Q&A, and review sentiment.
You ship the fixes
A prioritized recommendation list — ranked by lift potential — with copy suggestions you can paste in.
A scorecard, not a pile of data.
Every audit is a one-page diagnostic plus an action list. No fluff, no vanity metrics.
- 01Rufus Readiness ScoreOne number, six dimensions. Track it before and after every fix.
- 02Listing-level diagnosticsTitle, bullets, A+, backend keywords, Q&A, reviews — line-by-line.
- 03Prioritized recommendationsRanked by estimated impact. Start with the fix that moves the most.
- 04Rewrite suggestionsDrop-in copy for each section, tuned to how Rufus reads listings.
Start free. Scale when you're ready.
One audit, per-ASIN deep dives, or a partnership. Pick what fits.
- 1 ASIN audit
- Rufus Readiness Score
- Top 5 prioritized fixes
- 24-hour turnaround
- Email delivery
- Full single-ASIN audit
- Complete diagnostic + rewrite suggestions
- Prioritized fix list with impact ranking
- 24-hour turnaround
- No subscription required
- Dedicated Amazon strategist
- End-to-end listing & A+ content optimization
- Sponsored Ads (PPC) management & bid strategy
- Inventory planning & restock forecasting
- Account health & Buy Box monitoring
- Brand Registry, storefront & Brand Analytics deep dives
- Promotions, coupons & deal-event playbooks (Prime Day, BFCM)
- Competitor & share-of-voice tracking
- Weekly strategy reviews
- Custom reporting
Common questions.
What is Rufus?
Rufus is Amazon's generative AI shopping assistant. It answers shopper questions, compares products, and surfaces recommendations directly in the Amazon app — using listing content, reviews, Q&A, and product data as its source material.
How is Rufus optimization different from Amazon SEO?
Traditional Amazon SEO is built around keyword matching. Rufus reads listings the way an LLM does — it values clarity, completeness, and how well your content answers the questions shoppers actually ask. Optimal audits for both, with a heavy weight on the AI signal layer.
What do I need to share to start?
Just your ASIN. We pull public listing data, run our analysis, and email your scorecard within 24 hours. For Growth Partner plans, we can integrate deeper with your seller account.
Do you actually edit my listing?
The Free and Per ASIN tiers deliver recommendations and drop-in copy. Growth Partner includes hands-on listing optimization and AI tooling we deploy on your behalf.
Is this only for US sellers?
Today, yes — Optimal is tuned for Amazon.com (US marketplace). Other marketplaces are on the roadmap.